ATI

APEX, NORTH CAROLINA

ATI Industrial Automation specializes in robotic tooling and accessories for automation. Through highly engineered processes, testing, and development, the company focuses on productivity. Using their motto, “Look closer. ATI is in the details,” Design Dimension, Inc. carefully designed details down to the flooring in the new lobby for the Apex building. We joined the team during the architectural phase to help select finishes, furniture, lighting, and flooring. These elements were designed to create a focal point for a custom-built display to showcase robotic tool changer connectors. As visitors are waiting in the lobby, they can get a closer look at these uniquely built elements on the dramatically lit display. Other branding elements through the space include a custom front desk, backlit logo, feature photographs, dimensional lettering, and custom wallpaper. Together these elements work together to create a cohesive experience that is educational and on brand.